Business Strategy of Amazon A Summary - Free Essay Example

Sample details Pages: 6 Words: 1753 Downloads: 7 Date added: 2017/09/13 Category Advertising Essay Did you like this example? |Bangalore Management Academy | |Business Strategy – Case Study 2 | |Amazon. Com | Submitted to: Mr. Nirmaalya. B. Biswas Dr. Amrita Saxena Submitted by: Jainie Jose BLR0906032007 Clareena Shafali Serrao BLR0906032032 Prashant Adhangle BLR0906032026 A. R. Sidhardha BLR0906032009 Contents Summary of the Amazon Case:3 Business Model:4 Strength:4 Weakness:5 Threats:5 Opportunities:5 Customer Focus:5 Means to Innovate and Enhance Customer Experience:6 Amazon. com The Wal-Mart of the Internet6 Recommendations:7 References:8 Summary of the Amazon Case: Amazon. com was founded in 1995 by Jeff Bezos, the CEO of Amazon. com. Jeff Bezos strategy was to offer its clients lowest possible prices and world leading customer experience thereby becoming the biggest bookstore and the leading global online service in the world. Don’t waste time! Our writers will create an original "Business Strategy of Amazon: A Summary" essay for you Create order They wanted to remain customer focused and innovate continuously to improve the online shopping experience whereby customers can buy anything online. Even though there was stiff competition from Barnes and Noble, had the advantage as the â€Å"first mover†. Between the year 1997 and 1999, it entered into promotional and strategic relationship with internet players like Yahoo. com, America Online, Excite and Dell Computers which reinforced Amazon. com’s position as the leading online bookseller. With growing customer expectations, Amazon. com introduced new products like Amazon. om Advantage, Amazon. fr, and Amazon. com Kids and also expanded operations in Germany and UK. During this phase it also went into acquiring a series of companies like Bookpages, Internet Movie Database, Junglee and Planetall for e-commerce; and announced strategic investments in companies like Drugstore. com, Della James, Pets. com. Most importantly Amazon launched its most successful music sto re with over 200,000 CD’s were being offered. However in April, 2000 led to heavy losses within Amazon. com resulting in cost cutting and closing of service centers in Hague, Netherlands, Seattle. However from 2001 onwards positive signs had begun to show with Amazon recording highest quarter sales over $1b in the fourth quarter. In 2002 by opening a website in Canada, it became the company’s 6th website and thus expanding its international sale as well. Amazon’s biggest achievement was to receive from the American Customer Satisfaction Index in 2002 the highest score in customer satisfaction ever recorded. Hence Amazon’s success shows its willingness to innovate, invest, acquire and form strategic alliances with other companies that offered products, technology and application for better customer experience. Business Model: A business model is an explanation of the operation of the business which comprises all the element of business, the task carried out in the business and includes the way the business generates revenues (Rayport, 2002). The business model of Amazon. com – a U. S. A based multinational e-commerce company, is well established because of the delivery of goods, services and information provided to its customers. Continuous development of operational efficiency will lead to sustainable competitive advantage of Amazon. com. This model takes title to the newly manufactured products that they sell and often rely on third party. Amazon. com requires third party source, such as Borders. com and Barnesandnoble. com, to maintain its sufficient supplies. To check whether the existing business model will work in future or not we have to do SWOT analysis. Strength: ? The company themselves developed key competencies in technology development, computer science and software. ? Variety of products available at low prices. ? Strategic alliances invest or acquire other companies that offered developed technology, applications, products or services that fitted its existing business model. High in customer satisfaction. Weakness: ? Amazon. com being in the highly volatile sector, to achieve sustainable competitive advantage it has to constantly revise its strategy and business model. ? Concentration of Amazon. com was on auctions which was a small part of their business. ? Due to issues in broadband/internet in developing countries, huge market is untapped. Threats: ? Concentration of Amazon. com was on auctions which wa s a small part of their business. ? In Amazon. com, Kindle – its e-book reader has a high value. Since Amazon builds the Kindle and sells digital books, Amazon is placing a large bet on the success of its Kindle franchise. However, Sony and IREX have released or are currently releasing competitor e-book readers. ? All high revenue generated or profit making business attracts competitors. Amazon. com would also face competition as it is difficult to differentiate the brand because it sells the product which is available on many other online sites. Opportunities: ? Market in developing countries. ? Increasing number of internet users. By analyzing the SWOT it can be concluded that the business model of Amazon. om will work in future provided that it has to adopt strategies that will give them competitive advantage. Also the attracting factor is the increasing number of internet users in developing countries will provide the new market and new customers. Also concentrating on customer intimacy rather than customer delight would be added advantage. Customer Focus: In the case it ca n be observed that since the startup till 2004, there has been a tremendous increase in the number of customers from nearly 150 countries which has lead to the expansion of their business and also expansion in their product line. From books, music all the way to a toilet brush has been made available to customers to buy with Amazon. com. With attractive low prices, huge selections and fast delivery of the products, Amazon. com has been able to successfully cater to the needs of various customers all over the globe. Also with the increase in the number of internet usage that can be seen in exhibit 8, Amazon. com still has a wide market of customers to cater to. Therefore they should continue catering to all the people has they have been successful with their existing business model. Means to Innovate and Enhance Customer Experience: ? Amazon. com has more than 76 million customers in which they can buy any item through the internet. It has introduced the selling of the items through internet and has customer accounts of only 1. 3 million and it is trying to increase this base. To increase it should make the customers aware of the selling of items through them and the price factor should also be taken care of. ? It has a loyalty program for its customers where they can join with a membership fee, on which they would be receiving discounts on express shipping i. . fast delivery of the products which they offer this only for the US, the UK, Japan and Germany. They should also make the availability of the offer in India, China and other countries. ? To improve its business it should start its e-commerce business in other parts of the world where people use internet extensively. ? Amazon. com sells its products to the customers without revealing who the vendor of the product is; whereas the other online sellers who have tie-ups with different kinds of vendors are able to provide its customers ith lower prices. Hence, Amazon. com should reveal its vendors so that it can provide the products even more at a cheaper price. Amazon. com The Wal-Mart of the Internet? There is intense competition in running an ecommerce venture and the many fierce competitors existing makes it all the more competitive for Amazon. com. Using Amazon’s stores will further help in creating internet based business and will force to have a direct competition with these competitors emerging. As Amazon. om offers the best prices for all kinds of products and also some products do not have any shipping deals, this makes them stand out from the others and they still make a profit out of it. Wal–Mart also focuses on offering the best deals to their customers, by charging low prices they bring out an added advantage to their retail business. Amazon. com has been ent irely unique with their business model as they focus not only on a particular products but a series of products which in turn adds values to their company. There are numerous reasons why the customers prefer using Amazon. com is mainly because they can get it directly and at a low price without any additional charge deducted. As usage of internet has increased all over the world, this further helps people to make their decisions faster and they also save time when compared to buying from an Amazon. com store. Also Amazon. com offers finest return policies, most excellent shipping prices and also biggest assortment of various products of any place over the whole web. Additionally those who have an account get 2 day free shipping as well as others promising deals. Products like kitchen items, clothes, computers, etc are free from shipping charges can be bought at one go. Amazon. com had engraved itself in many areas and had captured the attention of various consumers. Looking at their statistical range, they consider using the information that they have access to and come to conclusion about how prices should be charged and how to attain the low price wholesalers that exist in the market and make their business through. Since Amazon. com has entered into different areas, mainly into different markets wholly they now have the right to sell anything over the internet as they have the entire advantage over the other existing online businesses. In conclusion, we would like to say that as Amazon. com had engulfed various businesses into one whole business wherein customers can find whatever they require and shop accordingly, they have captures a very large unit on the internet in such a way that they have created barriers for other competitors to enter the market. An attractive way to expand themselves was by making their business stable and also sustaining the needs of the customers by the prices they set for their products. Recommendations: ? Being a competitive market and expenses being high, offering free shipping of books might affect the future financial position of the company. So Amazon. com should charge for shipping at a discounted rate. ? Amazon. com might also consider introducing Spanish version of their website since Hispanic Americans and the Latinos are the fastest growing ethnic group online. ? In order to have a competitive advantage and triple its sales Amazon. om might consider introducing referral programs for the its customers, wherein discount coupons would be given to those customers who bring in approximately 10 new members to their website. Also discount would be given to the new members who were newly referred in order to encourage them to start buying. References: About Amazon. com, (Jan 31st, 2010). Retrieved on 23 rd March, 2010 from: https://digitalenterprise. org/cases/amazon. html DaveChaffey: Your guide to Digital Business, (n. d. ). Retrieved on 23rd March, 2010 from: https://www. davechaffey. com/E-commerce-Internet-marketing-case-studies/Amazon

Obesity Is Defined As A Disorder - 1033 Words

Obesity is defined as a disorder resulting in excessive amount of body fat. In today’s society, obesity seen in the adolescent population has vastly increased from previous years. As a result, many health issues, such as diabetes, are now more common to see in adolescents. Due to the increasing numbers who suffer from obesity, it is important to treat and advise adolescents about healthy living and encourage them to be more active to decrease the risks of severe health issues they may face when entering adulthood. Causes of adolescent obesity vary from genetic causes to poor eating habits. Other causes include overeating, lack of physical activity, a family history of obesity, medical conditions, such as endocrine or neurological†¦show more content†¦Although these symptoms are common in obese adolescent, each person may present differently with some or all symptoms. Obesity can be diagnosed by a range of exams including BMI, a proper health history, a physical examination, measuring the waist circumference, screening for health issues, and blood tests. The BMI, or body mass index, is often measured at every well-check and recorded on a chart to see progress. A BMI at the 95th percentile or more or a BMI more than 30 indicates the need for a work-up to rule out any medical problems that may lead to obesity. A BMI between the 85th and 95th percentile or equal to 30 requires evaluation of health risks including a family history of cardiovascular disease, elevated total cholesterol, diabetes, or obesity, an elevated blood pressure, increased total cholesterol levels, large increase in BMI from year to year, issues about weight including personal concerns and perception of overweight. A detailed health history is required to record the amount of fat and sugar is consumed. Questions include the amount of sugary drinks per day, the amount of vegetable s eaten, the amount of cups of water per day, and the amount of exercise per week. A general physical examination should include

Research On Media Preferences Film Studies Essay Free Essays

Research on media penchants has paid noteworthy attending to gender differences in response to different types of movie. It has been established that assorted film genres elicit differentiated affectional responses in the two sexes. The common wisdom in media production is that work forces and adult females enjoy different types of movies, and this has been supported by genre and content categorization ( Gantz A ; Wenner, 1991 ; Tamborini, Stiff, A ; Zillmann, 1987 ) . We will write a custom essay sample on Research On Media Preferences Film Studies Essay or any similar topic only for you Order Now Considerable attending has besides been focused on the function of personality features in modern mass communicating theory ( Blumler A ; Katz, 1974 ; Wober, 1986 ) . The former are believed to act upon media penchants, which are basically appraising opinions refering to the satisfactions consumers anticipate from their interaction with the media ( Palmgreen, 1984 ) . The Big Five model of personality is most often employed by research workers seeking to show empirical connexions between media satisfactions and their psychological roots ( Kraaykamp et al, 2005 ) . Definition of movies: Movies are the art signifier of the Twentieth century. Besides known as â€Å" films † they take facets from about every other major art signifier and unite them into 1. They are a â€Å" dramatic nuptials of the old mechanical engineering and the new electronic universe † . Movies are the first art signifier to offer â€Å" as merchandise the most charming of consumer trade goods, viz. dreams † . ( McLuhan 2001 ) Viewing audiences step into a darkly lit theatre about as if they are stepping into their ain subconscious. They stare in complete darkness at images projected onto a larger than life screen. The audiences of a movie are taken on a journey where they can lose themselves and their ain jobs in the characters on screen. The camera becomes the sailing master and wherever it â€Å" turns to, the audience accepts, [ they ] are transported to another universe † . ( McLuhan 286 ) .A Film encompasses single gesture images, the field of movie as an art signifier, and the gesture image industry. Movies are produced by entering images from the universe with cameras, or by making images utilizing life techniques or particular effects. ( McLuhan 2001 ) Movies are cultural artefacts created by specific civilizations, which reflect those civilizations, and, in bend, impact them. Film is considered to be an of import art signifier, a beginning of popular amusement and a powerful method for educating – or indoctrinating – citizens. ( The International Film and Television School, Paris ) . Film genres Audience response surveies tend to specify genres as â€Å" reading patterns † : socio-discursive models and â€Å" skylines of outlook † brought by viewing audiences to each movie they see. In this sense, genres are societal instead than textual restraints, leting viewing audiences to modify their generic models and take part in the building of intending instead than merely â€Å" absorbing † it from the screen ( Miller and Stam, 2007 ) The term genre is used a batch around the film industry to interrupt down the type of movie into classs. It ‘s hard to put a batch of movies in a individual class. For this ground a batch of movies have multiple genres. Films normally are presented these genres ; action, escapade, comedy, play, phantasy, horror, enigma, love affair and thrillers. The different movie genres: Action Action filmA is aA movie genreA where one or more heroes is thrust into a series of challenges that require physical efforts, extendedA fightsand frantic pursuits. They on occasion have a resourcefulcharacterA fighting against unbelievable odds such as, dangerous state of affairss, an evilA scoundrel, and/or being chased in several ways ofA transportationA ( auto, coach, truck, etc. ) , with triumph achieved at the terminal after hard physical attempts and force ( Marin, Rick, The New York Times ) . Story andA character developmentA are by and large secondary toA detonations, fist battles, gunfight and auto pursuits ( Tim Dirks ) . Adventure A Unlike pure, low-budgetA action filmsA , escapade movies frequently use their action scenes sooner to expose and research alien locations in an energetic manner. Main secret plan elements include pursuits forA expeditionA and lost continents, aA jungleA and/orA desertA scenes, characters traveling on a treasureA and heroic journeys for the unknown. Adventure movies are largely set in a period background and may include altered narratives of historical or fictional escapade heroes within the historical context.A Kings, A battles, A rebellionA orA piracyA are normally seen in escapade movies ( Tim Dirks ) . Comedy Comedy filmA is a genre ofA filmA in which the chief accent is onA temper. They are designed to arouse laughter from the audience. Comedies are largely blithe play and are made to divert andA entertainA the audiences. The comedy genre humorously exaggerate state of affairss, the manner of speech production, the action and characters. The comedy genre can be considered the oldest movie genre ( and one of the most fecund and popular ) . Comedy, unlike otherA movie genres, puts much more focal point on single stars, with many formerA stand-up comicA transitioning to the movie industry due to their popularity. While many amusing movies are lighthearted narratives with no purpose other than to divert, others contain political or societal commentary. ( Tim Dirks ) Play AA play filmA is aA movie genreA that depends largely on in-depthA developmentA of realistic characters covering with emotional subjects. Dramatic subjects such asA alcohol addiction, A drug dependence, A unfaithfulness, A moral quandary, A racial bias, A spiritual intolerance, A poorness, A category divisions, A force against womenA andA corruptionA put the characters in struggle with themselves, others, A societyA and evenA natural phenomena At the centre of a play is normally a character or characters who are in struggle at a important minute in their lives. They frequently revolve around households. Dramas frequently, but non ever, haveA tragicA or at least painfulA resolutionsA and concern the endurance of some tragic crisis, like the decease of a household member, or aA divorce ( Tim Dirks ) . Fantasy Fantasy filmsA are movies withA fantasticA subjects, normally involvingA thaumaturgy, A supernaturalA events, pretend animals, or exoticA fantasy universes. TheA genreA is considered to be distinguishable fromA scientific discipline fiction filmA andA horror movie, although the genres do overlap. Fantasy movies frequently have an component of thaumaturgy, A myth, admiration, escape, and the extraordinary. In fantasy movies, the hero frequently undergoes some sort ofA mysticalA experience and must inquire for aid from powerful, superhuman forces ( Tim Dirks ) Horror Horror filmsA seek to arouse a negative emotional reaction from viewing audiences by playing on the audience ‘s most cardinal frights. They frequently feature scenes thatA startleA the spectator through the agencies ofA macabreA and theA supernatural, therefore often overlapping with theA fantasyA andA scientific discipline fictionA genres. Horrors besides often overlap with theA thrillerA genre. A Horror movies trade with the spectator ‘s incubuss, hiddenA worst frights, repugnances andA terrorA of the unknown. Although a good trade of it is about the supernatural, if some movies contain a secret plan about morbidity, A consecutive slayers, aA disease/virusA outbreak andA surrealism, they may be termed â€Å" horror † ( Tim Dirks ) . Mystery Mystery filmA is a sub-genre of the more general class ofA offense filmA and at times theA thriller genre. It focuses on the attempts of the investigator, A private investigatorA or recreational sleuth to work out the cryptic fortunes of a offense by agencies of hints, probe, and cagey tax write-off. The successful enigma movie adheres to one of two narrative types, known as Open and Closed. The Closed enigma conceals the individuality of the culprit until late in the narrative, adding an component ofA suspenseA during the apprehensiveness of theA suspect, as the audience is ne’er rather certain who it is. The Open enigma, in contrast, reveals the individuality of the culprit at the top of the narrative, showcasing the â€Å" perfect offense † which the audience so watches theA protagonistA unravel, normally at the very terminal of the narrative, kindred to the unveiling scenes in the Closed manner. Suspense is frequently maintained as an importantA plotA component. Thi s can be done through the usage of theA soundtrack, A cameraA angles, heavy shadows, and surprisingA secret plan turns ( Wikipedia.com ) . Love affair Love affair filmsA are love narratives that focus onA passion, A emotion, and the fond engagement of the chief characters and the journey that their love takes through wooing orA matrimony. Romance movies make the love narrative or the hunt for love the chief secret plan focal point. Occasionally, lovers face obstructions such as fundss, physicalA unwellness, assorted signifiers ofA favoritism, psychological restraints or household that threaten to interrupt their brotherhood of love. As in all romantic relationships, tensenesss of daily life, A temptationsA ( ofA unfaithfulness ) , and differences in compatibility enter into the secret plans of romantic movies. Romantic movies frequently explore the indispensable subjects ofA love at first sight, immature with older love, unanswered love, obsessional love, sentimental love, A religious love, out love, sexual and passionate love, sacrificial love explosive and destructive love, andA tragic love. Romantic movies serve as great flights and phantasies for viewing audiences, particularly if the two people eventually overcome their troubles, declare their love, and see life â€Å" merrily of all time after † , implied by a reunion and concluding buss. ( Tim Dirks ) . Thrillers ThrillersA are aA genreA of literature, movie, and telecasting scheduling that usessuspense, tenseness, andA excitementA as the chief elements. Thrillers to a great extent stimulate the viewer’sA moodsA such as a high degree ofA expectancy, ultra-heightened outlook, A uncertainness, A anxiousness, suspense, A exhilaration, tenseness, andA terror.A Literary devicesA such asA ruddy herringsA andA cliffhangersA are used extensively. TheA cover-upA of of import information from the spectator, andA fightA andchaseA scenes are common methods in all of the thriller subgenres, although each subgenre has its ain features and methods. ( The City of Olivia ) . How to cite Research On Media Preferences Film Studies Essay, Essay examples

Impressionism In France Essay Example For Students

Impressionism In France Essay Impressionism In France Towards the later half of the nineteenth century, many artists were pursuing new avenues in their artistic representations. They were perturbed at the rigid and constricting regulations of the Salon, and some artists decided to form and independent exhibition. Cluade Monet and his friends founded the SociÃÆ'Â ©tÃÆ'Â © anonyme de artistes, etc. . . and continued to pursue an alternative to the Salon. On April 15th, 1874 this group of artists held their own show that directly challenged the authority of the Salon. Eventually, Monet and his colleagues became known as the Impressionists which stems from one of his works that was displayed at the first show, Impression, Sunrise. This painting was hardly recognized at the primier exhibition, but has since become a very significant work. Monet had just returned to Paris after the end of the Franco-Prussian War, and he felt that the country was in desperate need of a resurgence of nationalism. His painting, Impression, Sunrise, is a landscape of the avant-port of Le Havre which was the second largest port in France. The depiction of a richly commercial location can be interpreted as patriotic ode to a revitalized France. It shows a site that all Frenchmen would have been proud of and seems to celebrate the renewed strength and beauty of the country. . . Tucker 157. This canvas testifies to the citys economic and commercial prowess throu gh innovative techniques that possess a sense of renewal. These new methods of rendering an image became the backbone for a new art movement, Impressionism. In conclusion, Claude Monet and his comrades were pioneers in the field of art. Their antagonistic views of the traditional Salon led to new ground-breaking techniques for representing an image on a canvas. Their paintings at the first Impressionist Exhibition of 1784 contained sketchy renderings and an unfinished feel which left some critics looking for more. In contrast, a number of critics praised the Impressionists for their bold triumph of a new art that embodied the rejuvenated land of France. A new art movement for a new France that began with the painting Impression, Sunrise.